Williams Rib Tickler is a sweet & spicy rub that is great for pork and chicken. It is not overly sweet and works great as a dry marinade.
Also can be used as a second layer of flavor if used as a " dust " adds a sweet undertone to the bark.
A well know and used rub in the BBQ competition circuit. Impressive stuff !
Williams Spice Company from Cleveland Texas has been spicing up Texas since 1969 !